The company’s mission statement defines the strategies of the business, such as the development of new products. Even after its reorganization leading to the company’s being a subsidiary of Alphabet, Inc., such brand value remains a major strength, as shown in the SWOT Analysis of Google LLC. Founded in 1998, the company follows its corporate mission and corporate vision, leading to its current position as one of the most valuable brands in the world. Google LLC’s (formerly Google, Inc.) mission statement and vision statement reflect the powerful position of the company in the global market. Corresponding strategic objectives ensure business effectiveness in the computer technology, cloud computing, consumer electronics, and digital content distribution industries. Google LLC’s (formerly Google Inc.) corporate vision statement and corporate mission statement emphasize innovation and excellence.
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